We have a dream that we are making come true
We dream of being a project that transforms and creates accommodations with soul and personality with an iconic spirit. Places where people recover life and balance by letting themselves go through the discovery of the authenticity of each place. We do it in an innovative and sustainable way so that it transcends and is profitable for partners, shareholders and society.
We make decisions guided by the love we have for our origin.
1.
We transmit the love for a land.
2.
We make people feel unique to transcend in their lives and generate an indelible memory.
3.
We create experiences that connect people with the environment through its essence, its beauty, its history and the truth it hides.
4.
We care for, pamper and humanize relationships with people to generate economic and social progress in our environment.
5.
We project an identity that takes its roots in the reality of each place where we are.
6.
We innovate creating from the imagination what people want.
7.
We are the result of a vocation that connects with people based on our values.
8.
We apply ethics in a transparent business exercise so that anyone who interacts with us can share aspects of improvement that we value and implement.
9.
We seek and incorporate the best talent for the economic, social and environmental challenges of each place, protecting its natural and cultural heritage and guaranteeing the growth of the company.
10.
Our project is real and provokes sensations with soul in every detail. That's the Iconic effect.
